Articles

Multi-channel marketing is the traditional approach used in customer advertising. It distributes marketing messages across a variety of channels ranging from print to online, indirect to direct that may or may not be synchronized. A company’s messaging can be powerful within each of the channels but if they do not work together and the potential customer cannot move between them seamlessly, the effectiveness of moving them into action is diminished.

Let’s begin by asking the most basic question – do you have a strategy in place for 2023 or just a basic idea of what you will do? Skipping the marketing plan is a common mistake many organizations make. Imagine the potential of a contractor building a home with no blueprint.

Content.  The very word can send shutters up the spine of even the most experienced marketer.  There is content for Search Engine Optimization, content for marketing, content for social media, content for shareholders and the list goes on.  It is different by platform. It encompasses websites, blogs, comments, images, videos, whitepapers articles, press releases and educational materials.  Creating, writing and managing content can be overwhelming and divert resources that some companies cannot afford to dilute.

Building, growing and maintaining a business is no small feat.  Even seemingly simple concepts require a combination of operational, accounting, marketing and human resource acumen.  Partnering with a consultant can seem like an admission of failure or an unnecessary expense, but we would like to challenge that line of thinking.